A Product Launch is one of the quickest ways to build your business and get a lot of sales of your product. You can typically get a year’s worth of sales in a matter of a week with the Product Launch executed in the right way.
But with so many variables in a Product Launch, it is hard to know exactly what you need to do for a specific product in a specific niche. But here are some tried and tested guidelines that you can put in place for your Product Launch no matter what market you are in.
1. Know Your Market
This may seem obvious to you, but there are so many people out there who create products that are what THEY want, and not what their market wants. Knowing your marketing allows you to know what your market wants, what pains and frustrations they are having, where to find them, etc. This is vital to the success of your launch.
2. Set A Realistic Date For Your Launch
When setting everything up for your launch, it is essential that you have a realistic timeline to get everything done so that you are prepared when the day finally arrives. You need to take in the possibility of delays, Joint Venture partners having problems, or forgetting, your video people having problems, and a host of other technical issues that may arise. Allowing extra time gives you the breathing space to overcome these and to have some hair left when your launch finally happens.
3. Do As Much Work For Your Joint Venture Partners As Possible
If you have Joint Venture partners promoting your product during your launch, then you need to do as much work FOR them as possible. They all have lots of other things going on in their lives, their business and everything else. They do not want to have to sit down and write emails that they are going to send out to their lists. So you need to have email copy written for them that they can take, customize and then send out. Making their life easier helps with them wanting to promote you more.
4. Notify Your Payment Processor Early
Having a big influx of money into your credit card payment processor account can raise a big red flag to them, if they do not know what is happening. Letting them know early that you are doing a Product Launch allows them to prepare for the large sums of money that you can make in a short period of time. If you have not made a lot of money on your account, and you are planning a launch, then definitely tell them. Overestimate the amount you think you will make. It is better to come in under the figure than to make a lot more than you expected. That way if things do go really well for you, then you have made an allowance for it.
5. Test, Test And Test Again
Testing your process is vital for success in your product launches. But it is not a case that you or your tech person test, it has to be done by someone who may not be familiar with the process, so they can give some honest feedback about it all. Getting someone who knows nothing about it is best, as they will see things that you have not. It is these things that can make the difference when it comes to launch time. If there is any area of confusion with anything, that can lose you sales. Having everything tried and tested beforehand eliminates those problems for you.
No matter what type of product you are launching, these are some of the things you can do to guarantee the success of your Product Launches. You can get lots of more valuable information and insight at the Product Launch Manager.